Annual world-wide celebration of the classic Negroni cocktail also supports charities

September 2nd, 2021

It’s back – one of our favorite weeks on the calendar – Negroni Week 2021!

The annual celebration is brought to a bar near you by USA drinks magazine Imbibe and Campari.

Imbibe launched Negroni Week in 2013 as a celebration of one of the world’s great cocktails and an effort to raise money for charities around the world. Since 2013, Negroni Week has grown from about 120 participating venues to over 12,000 venues around the world, and to date, they have collectively raised over $3 million for charitable causes.

For one week each September, bars and restaurants mix classic Negronis and Negroni variations for a great cause. To participate, each venue signs up at negroniweek.com, chooses from a list of official charity partners, and makes a donation to that charity. Then they can return during and after Negroni Week to make additional donations to their chosen charity.

Use this link to find all participating venues in your location.

The Negroni: A Love Affair with a Classic Cocktail 

We recommend this new book – learn the history behind the Negroni – and complemented by a curated collection of recipes.

From the publisher:

A century ago the cocktail achieved perfection when, according to legend, Count Camillo Negroni asked his bartender in Florence to stiffen an Americano by replacing the soda water with gin. The world never looked back. With its cosmically simple 1:1:1 ratio, its balance of bitter and sweet, its pleasant kick, its aura of sophistication, the Negroni has bewitched cocktail lovers ever since. Perhaps none more so than Matt Hranek, who intones this love song to his favorite drink and offers a curated collection of recipes, both the classic and dozens of variations, deviations, and delicious reinterpretations.

(Images credit Imbibe Magazine)