Singapore bars participate with guest shift events for Negroni Week – September 12th – 16th
August 29th, 2024
Negroni Week, the global cocktail movement by Campari, the iconic Italian aperitif and Imbibe, the liquid culture magazine returns for its 12th edition this 16 – 22 September. Throughout this week, bars and restaurants across 160 countries – with participating bars in Singapore – are set to celebrate the iconic cocktail with local movements and industry activities centred around Campari as the red heart of every Negroni twist.
Since its invention in 1920, Campari has been at the core of every variant of the classic as supported by recent reports of Negroni being confirmed as the #1 Best Selling Cocktail by Drinks International for the 3rd year running with the symbiosis of Campari as the best-selling liqueur for the 9th year in a row according to Drinks International’s most recent liqueur report published earlier this year.
As an ode to the timeless and enduring connection between Campari and global cinema, this year’s Negroni Week will be themed after cinema in two perspectives – the theatricality of bartending and furthering the brand’s connection that echoes its official partnership with Festival de Cannes since 2022.
Negroni Week In Singapore
As the ever-growing epicenter of Asian mixology, the annual campaign provides a perfect backdrop to spotlight the country’s passionate and talented mixologists. More than mere supporters, Singapore’s bartenders are ardent brand advocates, with their craft inextricably linked to the spirit of Campari.
Campari Red Hands Final x Negroni Week Opening
Working towards its goal of engaging the local industry, this year’s campaign will be preceded by Red Hands Asia – a prestigious, high-stakes competition to crown the region’s ultimate bartending champions where teams from top Asian bars will face off in a creative challenge centered around incorporating the 5 senses into their cocktails. The winning team member will represent their bar in the grand finale in Milan, finally vying for the coveted title of Campari Red Hands Asia Champion.
Negroni Week Guest Shifts
Furthering the grassroots origin of Negroni Week, Campari Group is also set to hold a series of guest shifts throughout the whole week. Intended as a creative exchange within the bar scene, Negroni lovers can expect takeovers at various cocktail hot-spots with drink promotions and one-night-only specials which include:
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17 September: Neon Pigeon x L’Antiquario
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18 September: Swing Party with Wugroni at Enclave Bar
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20 September: Guest Shift at 67 Pall Mall x Lady Trieu featuring Bystrik Uko
The Negroni Of The East
Recognising the importance to embrace and celebrate different drinking cultures and the various ways in which there are perfect foundations for the Negroni, Negroni Week 2024 welcomes Wugroni as its 7th branch of base spirit Negroni variants, using Baijiu instead of gin, as an ode to the 5 (Wu) cereal grains used in its distillation, with 20ml baijiu, 40ml Campari and 40ml sweet vermouth, finished with orange peel for an oriental spin.
Campari Group Asia and leading baijiu brand Wuliangye are set to activate 48 bars in Singapore including Nutmeg & Clove, Nighthawk and HighHouse to create their own renditions of Wugroni across Negroni Week 2024.
Follow Campari Singapore’s official Instagram account at https://www.instagram.com/
(images credit Campari)
